2017 Video, Webcasting and Online Event Trends: What’s On the Horizon

By December 5, 2017Video, Virtual Events

Video, webcasting, and online events evolved exponentially in the last decade thanks to faster internet services and improved video technologies. Despite this, you perhaps haven’t had time to keep up with all these advancements. Ten years can go by in a hurry, leaving you realizing you have a lot to catch up on and update.

If you’re still using outdated technologies to create videos, it’s time to look at the latest trends in what’s possible. With the ability to do video streaming in real-time, you can create more interactive events with your prospects and existing customers.

Take a look at some of the biggest trends in video, webcasting, and online events to see what you can use in the coming year.

Webcasts Done With TV Style Production

Remember the days when streaming a live event over the net usually meant sudden video freezes and low-quality resolution? Those days are over now thanks to faster internet speeds and better webcast technologies.

One of the biggest trends seen this year in webcasting is TV style production methods. The line between online video and what you see on TV have already blurred considerably in the last few years. With streaming TV shows already a significant part of culture, holding a marketing event needs the same production values.

In other words, upping the entertainment quality of your online events should become a top priority in 2018. Whether in the B2C or B2B industry, making your event like a TV show is going to keep people watching, even on mobile devices.

Going Live Rather Than Pre-Taping Events

We all know how exciting live TV is. The trend now is to make marketing events the same way to bring more urgency and excitement. In fact, HubSpot notes 71% of companies now do live streaming to create better interactions with customers.

Going live during one of your business events while it occurs brings more exclusivity and prevents viewers from tuning out. Posting only a pre-taped event may mean viewers watching intermittently or skipping ahead.

It’s possible to go live with streaming services like Facebook or YouTube, so when you have a video service that can help you set up virtual trade shows or webinars with interactive technologies, you’ll mimic the feel of face-to-face interaction.

Producing Live or Taped Videos In Your Company

A key trend you’re seeing now is further simplification of video production. Also, producing video events in-house is another emerging process to save money and time.

In many cases, you’re seeing companies doing one-person webinars. All it takes is sitting in front of a quality webcam, and you can do a professional show right from your own company desk.

Using interactive technologies connects you with new or existing customers in real-time. This is extremely valuable, especially when it’s possible to stream these videos live around the globe to capture international markets.

Custom-Branded Webcast Solutions

One of the biggest emerging trends for companies is finding custom-branded webcasting solutions rather than relying on live streaming services like Facebook Live or Periscope. While those services are great for certain use cases, they don’t provide the branding and the interactive options professional services can offer.

You’ll want more engagement features like staff interaction, related and recommended content, expanded programming, partner presence, promotional content, as well as enterprise security. Plus, you need thorough analytics to study who visited your virtual event and how they interacted.  Most importantly, it’s essential to have complete access control to become the director of your own online event.

Contact us at Engagez to use our unique technologies to produce engaging webinars, webcasts, online events, live stream conferences, and virtual trade shows.



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