Monthly Archives

October 2017

virtual trade show platforms

5 Key Factors to Consider Before Hosting a Virtual Trade Show

By | Virtual Events | No Comments

With today’s versatile technology, more and more people are choosing to host online events, such as trade shows that consist of virtual expo halls full of exhibitors. By using virtual trade show platforms, you are able to reach an audience of people who might not be able to come to an in-person event. Participants get the opportunity to meet new people, all without having to leave their homes. In order to host a successful virtual trade show, follow these five tips.

Find the right technology
If you haven’t had the chance to participate in an online event yourself, ask your vendor to provide a link to a demo for virtual trade show platforms so you can see what the experience is like. By trying out some virtual trade show platforms, you’ll have a better understanding of what kind of experience you are going to be giving to your guests.

Ensure it’s the right option for you
A lot of people choose to use virtual trade show platforms simply because other people are doing it. Depending on your business or online event, it might not be the best idea. Think strategically when planning your online webinar or event and make sure it’s going to help you reach your business goals and objectives.

Educate your audience on how the technology works
Seeing as how online event software is still new to most people, your guests will need to have some instructions. You can include videos that describe how to go about the online environment or other types of explanations.

Decide how to reach potential exhibitors and guests
Like with any other type of event, you’re going to need a marketing plan to reach your target audience. Since it’s an online event, you can use assets like email, websites, and social media platforms to promote your event. Depending on how big you want your event to be, you can purchase online or social media ads as well.

Make sure exhibitors are aware of the benefits of an online show
Exhibitors, especially ones who have never done an online event, should understand that the online environment will allow them to interact with customers, share product information and generate leads. They will be able to reach customers they might not have been able to reach at an in-person event.

With the virtual market being expected to increase from $14 billion in 2018 to $18 billion by 2023, now is the time to get started using virtual trade show platforms. While they may take more time and planning than traditional events, the ability to reach customers through an online database and provide networking opportunities is unbeatable.

online event software

How to Choose the Right Online Event Software

By | Virtual Events | No Comments

 

Organizing online events can take a lot of time and careful planning. There are important tasks that need to be done in order to properly manage the event, and it can get confusing or complicated without the right online event software. Finding the right software for your event can be a daunting task, but here are some suggestions to choose the right type of online event software that suits your needs.

Reliability — It’s important to choose a reliable software provider to ensure your event goes off without a hitch. With that in mind, you should find out how long the software has been around, what kind of reviews it has, how many and what type of customers they have, what flexibility it has to adapt its system to fit your needs, and what kind of customer support the company provides.

Accessibility — When looking into online event software, it’s crucial to ensure that it can meet all of your needs. Checking into what kinds of features it offers and looking at online demos or examples of previous uses will give you a better idea of what the software can provide you.

Security — If you need to collect payment from event participants, you need to ensure you can do that securely. Check to see if the payment system is sophisticated enough and how it lets you manage payments. You should also look into what kind of cyber security the software offers. Unfortunately, online fraud is very common nowadays and you want to be aware of what data security measures are provided.

Tools — Depending on the complexity of the virtual event software you’re looking into, you should be able to tell what resource management and other tools you will have access to. It should offer easily-accessible tools for managing speakers, sessions, and other accommodations for your event. Things like survey tools will also be beneficial to have access to during your event.

There are other factors to consider, too, like price and analysis options. Training is another factor to think about, since your staff will need to be trained in using the new software. A successful online event gives participants three things: valuable information, an engaging experience, and networking opportunities. Overall, there are plenty of aspects of online event software to assess, and you should take your time doing your research to ensure you get the best software to satisfy your online event management needs.