Monthly Archives

December 2017

Virtual Events: Etiquette For Online Activities

By | Best Practices, Virtual Events | No Comments

Anyone who’s spent any amount of time online knows that the ability to be the Invisible Man at the end of a computer terminal tends to bring out the worst in people. However, if you’re going to a virtual event where the purpose is to make connections and establish a network, it’s important to mind your p’s and q’s. If you’re new to online events, or you’re just not sure what is and isn’t good form, here are a few tips you need to keep in mind.

#1: You’re Not As Anonymous As You Think

Online events aren’t like the thousands of random forums on the Internet; they require registration, and personal information from users. So even if you keep your profile bare bones (which you shouldn’t), word is going to get around about you and your behavior. That’s true whether the reputation you build is good, or bad. So before you respond to negative criticism, or write to express your frustration with someone, take a deep breath. What you say will be logged, and it might come back to bite you later on down the line.

#2: Be Genuine With Your Intentions

When it comes to virtual events, most people come to play. Whether they’re buyers or sellers, everyone is looking to make some money, digitally shake hands, and to have a solid business interaction. You should do the same. Put on your game face, and be upfront with why you’re there, and what you’re looking for in terms of both interaction, and success. You’ll get much better results if you make no secret about who you are, and what you’re trying to do. In fact, it’s duplicity that can get you a bad reputation, and which will get people to avoid you in the future. Remember, everyone is here to do business, but there’s nothing that says they have to do business with you.

#3: Give Thoughtful, Genuine Feedback

Most virtual events and meetups allow you the option of giving feedback. You can rate the experience, leaving notes for the community to tell them all about your particular interactions, and if you felt the event was valuable, and worthwhile. If you’re going to use this feature, make sure your feedback is heartfelt, and that it is also even-handed. If you get reported leaving bad feedback out of spite, or just to down someone else’s ratings, that can have a boomerang effect when you get reported for your activity. So before you leave feedback, ask yourself if it’s warranted. If it is, remember to keep your feedback professional.

#4: If You Wouldn’t Do It In-Person, Don’t Do It Online

Perhaps the best rule of thumb when it comes to avoiding any faux pas while you’re at a virtual event is to comport yourself online the same way you would in-person. Whether it’s what you say, how you say it, or who you talk to, make sure that your online persona is as close to the real you as you can possibly get. While there will be little things like event-specific jargon, and rules that change from one site to another, those are things you can learn. Remember that even though other people aren’t in the room with you, that shouldn’t change the way you behave. It can take some time, but this is overall a fairly simple habit to get down.

Adjusting to online events isn’t as hard as it might seem. If you join the online discussions, ask questions, and get the hang of a given site, you’ll be comfortable in no time. If you’re looking for more insights, simply contact us today!

2017 Video, Webcasting and Online Event Trends: What’s On the Horizon

By | Video, Virtual Events | No Comments

Video, webcasting, and online events evolved exponentially in the last decade thanks to faster internet services and improved video technologies. Despite this, you perhaps haven’t had time to keep up with all these advancements. Ten years can go by in a hurry, leaving you realizing you have a lot to catch up on and update.

If you’re still using outdated technologies to create videos, it’s time to look at the latest trends in what’s possible. With the ability to do video streaming in real-time, you can create more interactive events with your prospects and existing customers.

Take a look at some of the biggest trends in video, webcasting, and online events to see what you can use in the coming year.

Webcasts Done With TV Style Production

Remember the days when streaming a live event over the net usually meant sudden video freezes and low-quality resolution? Those days are over now thanks to faster internet speeds and better webcast technologies.

One of the biggest trends seen this year in webcasting is TV style production methods. The line between online video and what you see on TV have already blurred considerably in the last few years. With streaming TV shows already a significant part of culture, holding a marketing event needs the same production values.

In other words, upping the entertainment quality of your online events should become a top priority in 2018. Whether in the B2C or B2B industry, making your event like a TV show is going to keep people watching, even on mobile devices.

Going Live Rather Than Pre-Taping Events

We all know how exciting live TV is. The trend now is to make marketing events the same way to bring more urgency and excitement. In fact, HubSpot notes 71% of companies now do live streaming to create better interactions with customers.

Going live during one of your business events while it occurs brings more exclusivity and prevents viewers from tuning out. Posting only a pre-taped event may mean viewers watching intermittently or skipping ahead.

It’s possible to go live with streaming services like Facebook or YouTube, so when you have a video service that can help you set up virtual trade shows or webinars with interactive technologies, you’ll mimic the feel of face-to-face interaction.

Producing Live or Taped Videos In Your Company

A key trend you’re seeing now is further simplification of video production. Also, producing video events in-house is another emerging process to save money and time.

In many cases, you’re seeing companies doing one-person webinars. All it takes is sitting in front of a quality webcam, and you can do a professional show right from your own company desk.

Using interactive technologies connects you with new or existing customers in real-time. This is extremely valuable, especially when it’s possible to stream these videos live around the globe to capture international markets.

Custom-Branded Webcast Solutions

One of the biggest emerging trends for companies is finding custom-branded webcasting solutions rather than relying on live streaming services like Facebook Live or Periscope. While those services are great for certain use cases, they don’t provide the branding and the interactive options professional services can offer.

You’ll want more engagement features like staff interaction, related and recommended content, expanded programming, partner presence, promotional content, as well as enterprise security. Plus, you need thorough analytics to study who visited your virtual event and how they interacted.  Most importantly, it’s essential to have complete access control to become the director of your own online event.

Contact us at Engagez to use our unique technologies to produce engaging webinars, webcasts, online events, live stream conferences, and virtual trade shows.