5 Key Factors to Consider Before Hosting a Virtual Trade Show

By October 27, 2017Virtual Events

With today’s versatile technology, more and more people are choosing to host online events, such as trade shows that consist of virtual expo halls full of exhibitors. By using virtual trade show platforms, you are able to reach an audience of people who might not be able to come to an in-person event. Participants get the opportunity to meet new people, all without having to leave their homes. In order to host a successful virtual trade show, follow these five tips.

Find the right technology
If you haven’t had the chance to participate in an online event yourself, ask your vendor to provide a link to a demo for virtual trade show platforms so you can see what the experience is like. By trying out some virtual trade show platforms, you’ll have a better understanding of what kind of experience you are going to be giving to your guests.

Ensure it’s the right option for you
A lot of people choose to use virtual trade show platforms simply because other people are doing it. Depending on your business or online event, it might not be the best idea. Think strategically when planning your online webinar or event and make sure it’s going to help you reach your business goals and objectives.

Educate your audience on how the technology works
Seeing as how online event software is still new to most people, your guests will need to have some instructions. You can include videos that describe how to go about the online environment or other types of explanations.

Decide how to reach potential exhibitors and guests
Like with any other type of event, you’re going to need a marketing plan to reach your target audience. Since it’s an online event, you can use assets like email, websites, and social media platforms to promote your event. Depending on how big you want your event to be, you can purchase online or social media ads as well.

Make sure exhibitors are aware of the benefits of an online show
Exhibitors, especially ones who have never done an online event, should understand that the online environment will allow them to interact with customers, share product information and generate leads. They will be able to reach customers they might not have been able to reach at an in-person event.

With the virtual market being expected to increase from $14 billion in 2018 to $18 billion by 2023, now is the time to get started using virtual trade show platforms. While they may take more time and planning than traditional events, the ability to reach customers through an online database and provide networking opportunities is unbeatable.

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