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Best Practices

Virtual Events: Etiquette For Online Activities

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Anyone who’s spent any amount of time online knows that the ability to be the Invisible Man at the end of a computer terminal tends to bring out the worst in people. However, if you’re going to a virtual event where the purpose is to make connections and establish a network, it’s important to mind your p’s and q’s. If you’re new to online events, or you’re just not sure what is and isn’t good form, here are a few tips you need to keep in mind.

 

#1: You’re Not As Anonymous As You Think

Online events aren’t like the thousands of random forums on the Internet; they require registration, and personal information from users. So even if you keep your profile bare bones (which you shouldn’t), word is going to get around about you and your behavior. That’s true whether the reputation you build is good, or bad. So before you respond to negative criticism, or write to express your frustration with someone, take a deep breath. What you say will be logged, and it might come back to bite you later on down the line.

 

#2: Be Genuine With Your Intentions

When it comes to virtual events, most people come to play. Whether they’re buyers or sellers, everyone is looking to make some money, digitally shake hands, and to have a solid business interaction. You should do the same. Put on your game face, and be upfront with why you’re there, and what you’re looking for in terms of both interaction, and success. You’ll get much better results if you make no secret about who you are, and what you’re trying to do. In fact, it’s duplicity that can get you a bad reputation, and which will get people to avoid you in the future. Remember, everyone is here to do business, but there’s nothing that says they have to do business with you.

 

#3: Give Thoughtful, Genuine Feedback

Most virtual events and meetups allow you the option of giving feedback. You can rate the experience, leaving notes for the community to tell them all about your particular interactions, and if you felt the event was valuable, and worthwhile. If you’re going to use this feature, make sure your feedback is heartfelt, and that it is also even-handed. If you get reported leaving bad feedback out of spite, or just to down someone else’s ratings, that can have a boomerang effect when you get reported for your activity. So before you leave feedback, ask yourself if it’s warranted. If it is, remember to keep your feedback professional.

 

#4: If You Wouldn’t Do It In-Person, Don’t Do It Online

Perhaps the best rule of thumb when it comes to avoiding any faux pas while you’re at a virtual event is to comport yourself online the same way you would in-person. Whether it’s what you say, how you say it, or who you talk to, make sure that your online persona is as close to the real you as you can possibly get. While there will be little things like event-specific jargon, and rules that change from one site to another, those are things you can learn. Remember that even though other people aren’t in the room with you, that shouldn’t change the way you behave. It can take some time, but this is overall a fairly simple habit to get down.

 

Adjusting to online events isn’t as hard as it might seem. If you join the online discussions, ask questions, and get the hang of a given site, you’ll be comfortable in no time. If you’re looking for more insights, simply contact us today!

4 Tips To Create A Successful Digital Event

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A poorly planned digital event can be a disaster for those who attend as well as the business. An effective and informative digital event is about more than just choosing the right platform and using the best equipment. Understanding who the target audience is, defining the purpose of the event and understanding the appropriate access for attendees are important factors to consider.

 

Target Audience

Who are you trying to reach?  Is this a product launch for existing customers who are already familiar with your stellar customer service? Is this an informational meeting for prospects who have shown some interest in your company? Perhaps it is simply a meeting with employees across several locations who need training on a new process.

Each of these situations is a different audience with different needs and preferences.

Consider other factors of prospective attendees. Identify everything from age, marital status, socioeconomic status, geographic location, gender, job title, industry affiliation, tenure in the industry, existing knowledge of the industry and relationship to the company for the individuals you want to reach. This information can impact the advertising of the event, the best platform to choose, how the content is presented and the style of speaker.

Understanding the target audience and their needs is the first step to creating a digital event that includes the specific information that audience will find most valuable.

 

Event Objectives

Identify the objectives specific to the target audience and build an agenda around them.

Consider WIIFM – What’s In It For Me – why would a customer or prospect or employee want to attend this event? What kinds of information are you going to share that is going to directly impact the attendee?  If a customer is going to take time from their busy schedule it is important that you share information they need in a way that is interesting and engaging.

Choose guest speakers not only for their knowledge, but for their ability to keep an audience interested. It is very easy for someone to ‘multitask’ while they are listening to a presentation they find boring or irrelevant.

Keep the agenda on point. Don’t add extra information just because it helps to fill out the time.

Choose a platform that supports your objectives. If you will be having a Q&A option or perhaps allowing attendees to chat with each other make sure the option works.

Review the event objectives and expectations when choosing the platform to verify it has all of the necessary functionality. An audience that expects to be able to see each other through video will quickly be disappointed if that feature isn’t available.

 

Test It

There is a wide variety of options available for users to access digital information. Part of understanding your target audience is knowing if they prefer to use a laptop, tablet or smartphone.  What operating system are they likely to use?

Test the platform you intend to use on several different options. Check how the presentation looks on a tablet vs a desktop. How does the video work on a smartphone?

Have someone who has never used the platform log in and get feedback on how easy it is to navigate. Use this feedback to create instructions for participants.

Test early and often to ensure a smooth event.

 

Simplicity

Keep it simple. Simple means attendees can easily access the event, intuitively navigate the platform and clearly identify the most important features.

Provide directions on how to use the platform before the event so that new users can familiarize themselves as needed. Minimize unnecessary options so that participants don’t get distracted from the message.  The more cluttered the screen is, the more difficult it will be to capture and keep the audience’s attention.

Planning a digital event involves more than choosing a speaker and platform. Take the time to understand your audience, create specific objectives and keep it simple to host a successful digital event.

For more information please contact us

virtual conference platform

Virtual Conference Platforms Can Work in Tandem With Physical Conferences: Here’s How

By | Best Practices, Business Strategy, Communication, Marketing, Virtual Events | No Comments

Conferences are an important tool for modern professionals, allowing hundreds in a field to come together and work on issues ranging from professional standards to the latest technological or scientific developments.

But now, the conference industry is undergoing a major revolution. New virtual conference platforms and online event software are offering conference organizers new ways to innovate and address existing problems. In fact, the industry is slated to grow from $14 billion to $18 billion in value by 2023.

In this guide, we will look at how virtual conference platforms can help supplement physical conferences to create the best events possible.

    1. Expand your reach
      One of the best ways to use virtual conference software is to expand your reach. While professional conferences might draw in thousands of visitors, for every attendee, there is someone at home who either could not afford the trip or could not get time off of work. By digitizing elements of your conference on a virtual conference platform, you are able to provide information and opportunity to those not physically able to attend.

 

    1. Digitize the Conference Experience
      With a virtual trade show, you can digitize the traditional conference or trade show experience in a variety of ways. First, a virtual conference platform can provide lucrative new sponsorship opportunities, which can help fund your efforts. Second, the best event software makes networking and lead capture far simpler for everyone involved, enhancing one of the most important aspects of these events. Finally, rather than making announcements over a loudspeaker, you can use notifications to update attendees at any time, whether they’re visiting in person or online.

 

  1. Feature Bonus Material
    It can be hard to make your conference schedule work for everyone all the time. The better rooms and better time slots will have to go to the most popular lectures and talks. But with virtual conferences, you are never at a loss for space, nor are you bound by the constraints of your speakers’ schedules. Using your virtual conference platform to show supplemental material that you didn’t have time and space for will allow your attendees to get more information before, during, and after the event.

Organizing and growing a successful conference can be difficult. One way that you can cost-effectively expand the education and engagement of your attendees is by taking advantage of online event platforms. This tool allows you to create a virtual component to your event and make your life easier at the same time.

Graphic reference https://www.marketresearchmedia.com/?p=421.