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Webcasts & Webinars

Simulive: Bringing Recorded Presentations to ‘Live’

By | Best Practices, Communication, Engagement, Marketing, Video, Virtual Events, Webcasts & Webinars

A simulated live webinar, “simulive”, is a scheduled webinar which streams a pre-recorded presentation while allowing organizers to engage with the audience in real time using interactive tools.  

In case you have not looked into simulive before, there are key advantages that are worth your consideration:

1. Ease of Coordinating Schedules

Your webinar presenters are all busy professionals, located in different offices, different cities and countries.  Finding the one time slot convenient for all which fits your marketing schedule can be a daunting task. With simulive, you coordinate the timing of the recording at the presenters’ convenience, and then broadcast the recording as live at a time convenient for your target audience.

2. Reducing “Live” Production Risks

Should we even elaborate more?!  We all have scars on our backs with production issues that happen from time to time during a live webinar.  Whether it’s presenter delays, networking and audio problems, or incorrect downloaded presentations, these degrade the attendee experience and leave a bad mark on our brands.  With simulive, you can avoid many of these problems, by pre-recording highest quality presentation, and then broadcasting it live from the cloud.

3. Addressing Globally Dispersed Customers and Prospects

Agreeing on the best time to schedule a live webinar to address the east, central and west coast US time zones is already a challenge.  What about the rest of the world? Simulive is a perfect solution that enables you to schedule the same presentation multiple times, using a recording of the original, each optimally timed for a specific region of the world.

4. Increasing Rate of Return on Marketing Spend

Simulive allows you to leverage a presentation recording multiple times, hence increasing your utilization of an asset you have already committed time and money to.  Meanwhile, the “live” nature of simulive increases the attendance, and substantially improves viewership, compared to on-demand utilization of the same video.

5. Engagement of Attendees

Perhaps even more important than increased viewership, simulive sessions give you the opportunity to engage with the attendees in real time, through online chat with staff, Q&A with experts, surveys and polls.  Engagement data is crucial in your follow up strategies, and simulive is a powerful way of collecting more.

Now, you might be thinking “hey, I see the advantages for the organizer!  But how about the attendees? How would they react if they knew the “live” session they are attending is pre-recorded?”.  

Based on our experience, the attendees don’t care as long as the following expectations are met: (i) the presentation delivers fresh and high quality content on the advertised topic, and (ii) they can ask presenters questions and expect timely answers.   When these expectations are met, simulive is a win for all!

At engagez.com, we take pride in our simulive offering. Our customers use Engagez not only for simulive but also to host live, and on-demand events.   We view simulive not as an alternative to live webinar but as a lower-cost means of offering more frequent live programming. Our calendaring mechanism further allows an organizer to mix and match live, simulive and on-demand sessions and create comprehensive and engaging events.  These events expand the concept of a traditional webinar, offering attendees more content and higher educational value, while increasing their engagement opportunities.

An Inclusive Solution to your Business Needs – Live Webcasting & Webinars

By | Webcasts & Webinars

The advancing nature of technology has exceptionally transformed the consumption patterns of the world, i.e., growing trends of e-commerce. Not surprising the Internet is regarded as the most preferred mode of consumption. Your customers/clients and your employees/partners, all expect real-time participation in your business practices. In this regard, Cisco has reported that IP traffic will annually increase by 24 percent from 2016-2021. So, the expectations of consumers and the growth needs of e-commerce are never-ending. Thus, all you need to do is, go live with your target audience.

Why live webcasting or live video streaming?

Cisco has also reported a 15-fold increase in the trends of live Internet video access among users from 2016 to 2021. In addition, out of the entire Internet traffic, 71 percent of traffic will be dedicated to CDN (Content Delivery Network) only – i.e., 52 percent higher than in 2016. It’s clear, your business needs the interactive solution of live webcasting or webinars.

Live Webcasting or Webinars – Overall Business Scenario

The success of a business relies on the satisfaction of both its internal and external stakeholders, as both expect participation at all the levels. Webcasting offers your businesses the ability to facilitate these expectations across multi-dimensions through:

  • Real-time Interactivity with your Audience – You have the best opportunity of ensuring real-time communication with your global workforce. You can webcast your press conferences, company meetings, or any other gatherings; your time is saved, and you establish an interactive and responsive business relationship with your partners and employees.
  • Time-saving and Cost-Effective Participation – Live interaction with your target audience surely eliminates the traveling time and cost, and other typical expenses of lodging and venues.
  • Consistency & widened Accessibility – Your message/information/content is consistent. In addition, the access to your webcasted events or information is dramatically widened among the target audience.
  • Sense of belonging – Live interactions make your target audience feel involved in the process; thus, instilling the element of loyalty.

Live Webcasting or Webinars – Benefits to the Marketing Domain

At all the levels, marketers are expected to optimally increase sales while generating leads for their business. Here, are the listed benefits of live webcasting to the objectives of marketing:

  • Relationship Building or Trust Building – Your customers (potential/current) have a chance to hear you. They experience direct interaction with your brand, which is not possible with any other marketing approach.
  • Scalability – Through webcasting, you interact with a huge number of audiences while delivering your brand value without requiring internal resources.
  • Increased Sales – Introducing your products/services to your customers (potential/current) in the real-time environment of webcasting directs their buying patterns. Your customers feel valued, which is fostered by the webcasting feature of Live Q&A/immediate feedback.
  • Increased Revenues – As per the rules of PPV (pay-per-view) in digital marketing, your business can generate revenues on webcasting your content.
  • Analytics of Customers’ Engagement – Once you webcast your event, you gain continuous access to the real insights of your customers’ engagement. Accordingly, you can take prompt actions to make the communication setting more engaging and interactive. For this purpose, webcasting/webinars facilitate you with polls, chats, suggestions, and other participatory elements that call to action.

Thus, being a business leader, you need to create global interest. All your stakeholders (internal/external) expect flawless communication – why not go beyond their expectations?

You can generate brand value and establish a one-on-one connection with your audience through your webcast. Plus you certainly will benefit from the inclusive insights into your consumers in this customer-centric business world. However, an amateur webcast can actually hurt your brand value by making your firm seem unprofessional. It’s important to choose a reputable service provider for all your webcasting/webinar needs. If you have questions or concerns about the benefits or technicalities of webcasting, contact Engagez’s solution team.

virtual event platform

Checklist: How to Plan a Webinar People Will Want to Attend

By | Webcasts & Webinars | No Comments

Of all the event planning tools available to businesses today, the internet is one of the most valuable. From virtual trade shows to online webinars, there’s no end to the possibilities. But when planning an online webinar, how can you make sure your webinar is one that an audience will want to attend?

If you’re having trouble with attendance at your virtual events, it’s possible you’re missing a key ingredient in the mix. In this post, we’ll go through a short checklist of details your webinar needs to ensure good attendance.

Your Challenges:
Whether you’re attempting to sell a product or educate your audience on a current industry-related issue, you will face three main challenges when gathering your audience. These challenges are…

  1. Researching your audience. What is their specific problem you’re trying to solve?
  2. Formulating solutions. How are you going to solve your audience’s problem?
  3. Communicating with attendees. Why should they come to your webinar?

Before you start gathering your audience, you need to address these three core challenges. And that begins before your webinar is even fully prepared. Let’s take a look at how you can tackle each of these challenges while planning a successful webinar.

Researching Your Audience
Before you even begin seeking an audience, you need to figure out what problems people want solved. First, answer these questions:

  • Who is my ideal audience?
  • What is my audience’s problem?

Once you’ve identified your audience and the issue they need solved, you can begin planning your webinar. Answering these questions will help you select a topic and the proper virtual event platform for your webinar.

Formulating Solutions
Once you’ve selected a topic and the best virtual event platform for your webinar, it’s time to start problem-solving. If you thought coming up with a topic was tough, get ready for a challenge! It’s time to narrow your topic to fit the scope of your audience’s issue. Can you address the specific problem your audience is facing? Better yet, can you offer a viable solution? If you can confidently answer yes to both questions, you’re ready to tackle that last challenge.

Communicating with Attendees
Last but not least, it’s important to make sure your audience is being heard. Your webinar should give every audience member multiple opportunities to ask questions, voice concerns, and add to the conversation. In addition, creating opportunities for audience members to review your webinar in the future can be huge. In fact, 94% of webinar hosts report recording their presentation and making it available on-demand. This not only creates excellent content in relation to your services, it gives your audience the chance to continue their education after your event.

The checklist is simple. Identify your audience, choose a topic and a virtual event platform, and make sure your audience is engaged and heard throughout your presentation. With all of this knowledge under your belt, you should be ready to plan the best webinar your audience has ever seen.

online platform

The Short History of Webinars: Past, Present, and Future

By | Webcasts & Webinars | No Comments

What is a Webinar?
Webinars are live, web-based video conferences. The audience is watching and listening to the webinar online and can view from anywhere in the world (so long as they have an internet connection). They started off as basic video conferences and have now evolved into a tool that can connect people anywhere, anytime. Webinars can be used to engage with customers and sell products and services. Additionally, they can be used as training tools for employees, especially those who work remotely. Unlike online conferences where all participants are allowed to present, webinars typically have one presenter and everyone watching and listening is the audience.

Webinars and other virtual events are unique in that they allow audience interaction. They are a convenient tool since people don’t have to travel to attend the event. For this reason, webinars are becoming more and more popular in a wide number of fields, from the corporate world to elite universities.

Webinars: Then and Now
Web conferencing began in the 1990s. The software allowed users to communicate with international clients and allowed all participants to interact in real-time. The first webinar software came out around the same time. It allowed users to give a presentation that could be viewed by attendees around the world. It was the first multimedia, interactive online platform. The world’s first live-streaming rock concert was given in 1993 by the band Severe Tire Damage.

From basic online conferences, webinars have evolved into high-tech events. There are many uses for an online platform including virtual trade shows, online events used for showcasing new products, and even online classes or training programs. There are different types of online webinar software to choose from, so it’s important to find one that works best for your needs.

The Future of Webinars
With the convenience of being able to use an online platform to reach anyone, anywhere, and at any time, webinars and other online events are expected to continue to gain popularity. MPI’s Meetings Outlook Summer 2017 report states that virtual event attendance is predicted to grow 2.4% in the years to come. Technology is making it easier to put together an interesting online presentation that uses graphics and photos to keep the audience intrigued and engaged.

It’s also expected that more companies will use 10-15 minute webinars rather than hour-long ones to allow the audience to get the information more quickly. Webinars are also expected to become even more interactive. Along with the usual QandA session, polls, surveys, and group chats will be used more frequently.

With today’s ever-growing technology, who knows where webinars and other virtual events will end up. But for now, they continue to be an excellent tool for customer service, training, and product launches, and so much more.

Maybe Everyone Will Offer Simultaneous Live Audio Streaming for Now Just Engagez

By | Best Practices, Business Strategy, Virtual Events, Webcasts & Webinars | No Comments

We believe there is another channel or audience segment that is not being served well by events. This segment is comprised of people who cannot attend a physical event and would like to, but also cannot sit and watch a live video stream either. The thought came to us when we were attending a remote video event but had to go to an appointment and could not watch in the car. We realized that we would have continued attending the event had they only offered an audio stream which we could listen to on the way. We know its not as good as a video, but it would have been better than nothing.

This concept was reinforced after we’d noticed people in our office with a video stream up on one browser, with another “work” browswer opened. They were listening, but couldn’t watch. “Why would I sit and watch someone talk unless I needed to see slides or something? I just want to hear what they are saying,” was the answer we got when asked.

In fact, I often do that as well with YouTube videos that are explaining something that I don’t need or want to watch-just listen.

Since we are unaware of any platform that provides this, we feel it is a unique idea. It may take a while to catch on but with the popularity of podcasting in general, we think it is worth pioneering.

Currently we offer audio-only (lower bandwidth and less strain on the user’s data plan) with the notion that people might start to listen to events more on their mobile devices–while they are traveling, at work or busy doing something else where video isn’t an option.