Monthly Archives

January 2018

woman attending an online event

An Inclusive Solution to your Business Needs – Live Webcasting & Webinars

By | Webcasts & Webinars

The advancing nature of technology has exceptionally transformed the consumption patterns of the world, i.e., growing trends of e-commerce. Not surprising the Internet is regarded as the most preferred mode of consumption. Your customers/clients and your employees/partners, all expect real-time participation in your business practices. In this regard, Cisco has reported that IP traffic will annually increase by 24 percent from 2016-2021. So, the expectations of consumers and the growth needs of e-commerce are never-ending. Thus, all you need to do is, go live with your target audience.

Why live webcasting or live video streaming?

Cisco has also reported a 15-fold increase in the trends of live Internet video access among users from 2016 to 2021. In addition, out of the entire Internet traffic, 71 percent of traffic will be dedicated to CDN (Content Delivery Network) only – i.e., 52 percent higher than in 2016. It’s clear, your business needs the interactive solution of live webcasting or webinars.

Live Webcasting or Webinars – Overall Business Scenario

The success of a business relies on the satisfaction of both its internal and external stakeholders, as both expect participation at all the levels. Webcasting offers your businesses the ability to facilitate these expectations across multi-dimensions through:

  • Real-time Interactivity with your Audience – You have the best opportunity of ensuring real-time communication with your global workforce. You can webcast your press conferences, company meetings, or any other gatherings; your time is saved, and you establish an interactive and responsive business relationship with your partners and employees.
  • Time-saving and Cost-Effective Participation – Live interaction with your target audience surely eliminates the traveling time and cost, and other typical expenses of lodging and venues.
  • Consistency & widened Accessibility – Your message/information/content is consistent. In addition, the access to your webcasted events or information is dramatically widened among the target audience.
  • Sense of belonging – Live interactions make your target audience feel involved in the process; thus, instilling the element of loyalty.

Live Webcasting or Webinars – Benefits to the Marketing Domain

At all the levels, marketers are expected to optimally increase sales while generating leads for their business. Here, are the listed benefits of live webcasting to the objectives of marketing:

  • Relationship Building or Trust Building – Your customers (potential/current) have a chance to hear you. They experience direct interaction with your brand, which is not possible with any other marketing approach.
  • Scalability – Through webcasting, you interact with a huge number of audiences while delivering your brand value without requiring internal resources.
  • Increased Sales – Introducing your products/services to your customers (potential/current) in the real-time environment of webcasting directs their buying patterns. Your customers feel valued, which is fostered by the webcasting feature of Live Q&A/immediate feedback.
  • Increased Revenues – As per the rules of PPV (pay-per-view) in digital marketing, your business can generate revenues on webcasting your content.
  • Analytics of Customers’ Engagement – Once you webcast your event, you gain continuous access to the real insights of your customers’ engagement. Accordingly, you can take prompt actions to make the communication setting more engaging and interactive. For this purpose, webcasting/webinars facilitate you with polls, chats, suggestions, and other participatory elements that call to action.

Thus, being a business leader, you need to create global interest. All your stakeholders (internal/external) expect flawless communication – why not go beyond their expectations?

You can generate brand value and establish a one-on-one connection with your audience through your webcast. Plus you certainly will benefit from the inclusive insights into your consumers in this customer-centric business world. However, an amateur webcast can actually hurt your brand value by making your firm seem unprofessional. It’s important to choose a reputable service provider for all your webcasting/webinar needs. If you have questions or concerns about the benefits or technicalities of webcasting, contact Engagez’s solution team.

Collaborate on Uploading Assets in the Media Library

By | Release Notes & Updates

Media Library

The efficiency of setting up online events is critical, especially as events get larger.   Uploading the event assets, whether on-demand videos, resource files or speakers’ photos can take time, especially as contents get changed last minute by exhibitors and presenters.  Having a centralized library for these assets where all admins have visibility on uploaded assets and can re-use them would provide a major productivity gain. Furthermore, organizations use different storage solutions, e.g. Google Drive or DropBox, as their central repository where they collect the event assets before uploading them into the venue.  Ability to connect into these repositories, and directly upload the assets, instead of copying them first to a local machine, would be a huge time and sanity saver!

To address these needs, we have enabled each venue with its own Media Library, a central repository for all uploaded images, videos and files within that venue.  Admins can now collaborate on uploading assets and reusing them when needed.  Furthermore, the storage has been moved to Amazon S3 for fastest attendee run-time experience.  The Media Library can directly be accessed through the Administer menu, or within the appropriate editors.  Each item in the library is assigned a permanent URL.  This gives admin further flexibility in using the asset anywhere via simply using its URL.

Click on the Upload button and access your assets locally, using links, or from Google Drive, Dropbox and Box.  You can upload up to 5 assets at once, and can edit images within the editor before uploading to the venue.

We want to hear from you.  Let us know what you think of these changes and other features you’d like to see in the offering.

Thank you for your continued support,

The Engagez Team