Brian Wallace is the Founder and President of NowSourcing, an industry-leading content marketing agency that makes the world’s ideas simple, visual, and influential. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019-present. He has created hundreds of infographics that have been enjoyed by millions of readers for the past decade. He’s an expert at telling exceptional marketing stories for just about anything under the sun, by using factual data and driving the reader to come to their own conclusions.
Visual Storytelling: The Key to Audience Engagement
Thursday, September 22, 2022 1:00 PM EST
One of the secrets around digital engagement: audiences are ready to dig deeper when they’re online and in their own space. This gives presenters a key opportunity to provide a data-driven argument for their point of view. Since participants can easily “second screen” what they’re viewing, cited articles, thoughtful data points, and richer research shine through like never before.
Audiences are better able to focus on the material when it’s delivered online, which makes it easier for them to notice and remember the information shared with them. Participants are also more likely to engage with the content if they can easily share it on social channels or send it to colleagues as part of their follow-up research.