Catherine Solazzo is the Chief Marketing Officer at Syntax. She is a seasoned executive with more than 18 years of experience in the IT industry at companies like IBM Corp and TD SYNNEX (previously Tech Data). Prior to joining Syntax, she served as the SVP of Marketing at TD SYNNEX, one of the industry’s leading IT Distributors. During her time at TD SYNNEX, she built the first integrated marketing organization, a digital-first approach, and led the marketing organization through a transformative merger.
Throughout her tenure, she has built expertise across the disciplines of performance and product marketing, branding, digital business, ecosystem development, and communications. She has held roles both domestically and internationally, having spent 3 years on assignment in Japan.
Catherine comes to Syntax with a proven track record of organizational transformation. She is hyper-focused on delivering growth through high-yielding marketing programs, building delightful brands, end-to-end customer experiences, and high-performing teams. She believes that a growth mindset and servant leadership style motivate her teams and accelerates lasting outcomes. The greatest passion in her daily work is leading people and building cultures that last.
She has been recognized by CRN as among the Most Powerful Women of the Channel (2021), 100 People You Don’t Know But Should (2020), and Women of the Channel (2020, 2021). Catherine holds a Communications degree from Marist College in Poughkeepsie, NY.
CMO RoundTable: Digital Engagement “vNext” – What Should it Look Like?
Thursday, September 22, 2022 3:00 PM EST
Today’s agenda will have enlightened and informed the savvy B2B marketing executives and professionals in the audience… But what’s coming next? CMOs agree that online gatherings will be a permanent fixture in the going-forward hybrid work reality. The mundane virtual conferences of 2020-21, and the tired webinars that preceded them will give way to a metaverse of live, interactive, and immersive digital experiences.
Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. As promised, the Digital Engagement Summit has brought together experts from multiple disciplines to talk about best practices and thought leadership. But it’s also a conversation. None of us have all the answers.
In this session, senior marketing leaders who have spent time, energy, resources, and budget on digital engagement will discuss their best projections for what the next iteration of short- (webinar) and long-form (virtual event) gatherings could look like.