Of all the event planning tools available to businesses today, the internet is one of the most valuable. From virtual trade shows to online webinars, there’s no end to the possibilities. But when planning an online webinar, how can you make sure your webinar is one that an audience will want to attend?
If you’re having trouble with attendance at your virtual events, you may be missing a key ingredient in the mix. In this post, we’ll go through a short checklist of details your webinar needs to ensure good attendance.
Whether you’re attempting to sell a product or educate your audience on a current industry-related issue, you will face three main challenges when gathering your audience. These challenges are…
- Researching your audience. What is the specific problem you’re trying to solve?
- Formulating solutions. How are you going to solve your audience’s problem?
- Communicating with attendees. Why should they come to your webinar?
Before you start gathering your audience, you need to address these three core challenges. And that begins before your webinar is even fully prepared. Let’s take a look at how you can tackle each of these challenges while planning a successful webinar.
Researching Your Audience
Before you even begin seeking an audience, you need to figure out what problems people want to be solved. First, answer these questions:
- Who is my ideal audience?
- What is my audience’s problem?
Once you’ve identified your audience and the issue that needs to be solved, you can begin planning your webinar. Answering these questions will help you select a topic and the proper virtual event platform for your webinar.
Once you’ve selected a topic and the best virtual event platform for your webinar, it’s time to start problem-solving. If you thought coming up with a topic was tough, get ready for a challenge! It’s time to narrow your topic to fit the scope of your audience’s issue. Can you address the specific problem your audience is facing? Better yet, can you offer a viable solution? If you can confidently answer yes to both questions, you’re ready to tackle that last challenge.
Communicating with Attendees
Last but not least, it’s important to make sure your audience is being heard. Your webinar should give every audience member multiple opportunities to ask questions, voice concerns, and add to the conversation. In addition, creating opportunities for audience members to review your webinar in the future can be huge. 94% of webinar hosts report recording their presentation and making it available on-demand. This not only creates excellent content about your services but also gives your audience the chance to continue their education after your event.
The checklist is simple. Identify your audience, choose a topic and a virtual event platform, and make sure your audience is engaged and heard throughout your presentation. With all of this knowledge under your belt, you should be ready to plan the best webinar your audience has ever seen.