Chip Rodgers is the Chief Marketing Officer at WorkSpan. He is an accomplished CMO and marketing leader with deep expertise in B2B enterprise software, category creation, demand generation, digital marketing, account-based marketing, and growing pipeline working closely with sales, customers, and partners. Chip led the effort to create a new category making WorkSpan the recognized leader in the fast-growing category of Ecosystem Business Management. Chip leads high-performing teams pioneering new approaches to drive revenue and exceed business goals.
WorkSpan is a privately held company backed by Mayfield and is growing its network of global enterprise and fast-growing startup customers including SAP, Google, Cisco, Microsoft, Seeq, Rackspace, Orca Security, Nasuni, Thoughtspot, Accenture, Red Hat, VMware, and others. Chip’s career has included marketing leadership positions at SAP, IBM, Deloitte, Ciena, and MicroStrategy.
Chip has an MBA degree from the University of Chicago and an undergraduate degree in Engineering from Northwestern. A Chicago native, Chip currently resides in the San Francisco Bay Area.
CMO RoundTable: Digital Engagement “vNext” – What Should it Look Like?
Thursday, September 22, 2022 3:00 PM EST
Today’s agenda will have enlightened and informed the savvy B2B marketing executives and professionals in the audience… But what’s coming next? CMOs agree that online gatherings will be a permanent fixture in the going-forward hybrid work reality. The mundane virtual conferences of 2020-21, and the tired webinars that preceded them will give way to a metaverse of live, interactive, and immersive digital experiences.
Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. As promised, the Digital Engagement Summit has brought together experts from multiple disciplines to talk about best practices and thought leadership. But it’s also a conversation. None of us have all the answers.
In this session, senior marketing leaders who have spent time, energy, resources, and budget on digital engagement will discuss their best projections for what the next iteration of short- (webinar) and long-form (virtual event) gatherings could look like.