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Dorit Baxter

Dorit Baxter is the Chief Marketing Officer at Connect America. Dorit Baxter is a seasoned marketing professional with more than 20 years of experience developing and managing recognizable and sustainable corporate and product brand identities for multiple organizations and Fortune 500 companies.

As Chief Marketing Officer at Connect America, Dorit is responsible for the company’s entire marketing strategy, including PR, social and digital media strategy, creative direction, demand generation, and field marketing activities, including national and regional tradeshows and key client events.

Before joining Connect America, Dorit was Senior Vice President of Marketing & Communications for Inteliquent, a company focused on improving clinical trial access for patients. Previous to that position, Dorit was Senior Vice President of Marketing at Remedy Partners (now Signify Health), a software and services company that enables payers, employers, and at-risk providers to organize and finance health care delivery around a patient’s episode of care. Earlier in her career, Dorit was Director of Corporate Marketing & Communications at NANHEALTH; she also held marketing management roles with Blue Cross & Blue Shield of Rhode Island and spent 10 years at IBM focusing on global marketing for mid-sized business customers.

Dorit earned her Bachelor of Arts (BA) degree from the University of Maryland College Park and attended the Claremont Graduate University – Peter F. Drucker and Masatoshi Ito Graduate School of Management where she focused on business management and leadership.

The Webinar is Dead, Long Live the Webinar

Thursday, September 22, 2022 1:50 PM EST

Webinars are boring. More than half of registrants don’t show up. And I hate to break it to your CRO – but just because someone registered for one, it does NOT mean they’re ready to get a call about setting up a demo from your SDR.  That said, short-format digital engagement has to be part of your marketing strategy.  

In this panel, our experts will talk about the successes they have had, best practices, new thinking, and a few surprises that will spur new thinking and delight starved Demand Gen teams!