The Digital Engagement Blog
B2B Marketers Must Deliver Engaging Content Before, During, And After Hybrid Events – Forrester Report1
B2B marketers looking to host hybrid events after the pandemic must understand how to use high-quality content to engage buyers before, during, and after events. Forrester has compiled a guide comprised of research and information that will show you how. Download the report for the latest tips on engaging with your hybrid audience.
Digitizing your Physical Event
Digital does not always have to mean breaking your budget. Bringing in even small digital event technologies and solutions can improve your overall attendee experience and save you some headaches.
The Benefits of Webinars for Lead Generation
Webinars are online seminars that allow you to speak directly to your target audience and present your company as a thought leader in your industry. Here are some of the benefits of using webinars for lead generation.
Engaging Voices: A Conversation with Michael Hiskey
Our Chief Strategy Officer, Michael Hiskey sits down with me (Maddie, Engagez content manager) to discuss the asynchronous hybrid virtual event model!
What is a Digital Engagement Campus?
A Digital Engagement Campus is a collection of virtual environments that are interconnected allowing a single gateway to venues and locations purposely designed to host immersive, event-like programs for an organization’s internal and external stakeholders.
What is an Asynchronous Hybrid Virtual Event?
This approach to organizing events with an online component has proven to significantly increase the value for sponsors, speakers, and attendees. Asynchronous (as opposed to simultaneous), hybrid (having both a physical and virtual component), live and interactive events expand the reach for presenters, give participants better shares with their network, and provide on average 150% of the value for organizers and sponsors.
The ‘R’ Word… Business Travel and the Future of Events
Will it be 2008 All Over Again for Business Travel in the Next Year or Two? Changes are HappeningIn 2008, for those who were not in the business world yet, or chose to keep the 2008-9 recession locked away in a dark place,…
ESG, Sustainability, CleanTech, and the Prospect of an Economic Slowdown
The 9/11 Terror Attacks paralyzed air travel; business travel was slow to recover. Space for working (or co-working) was not popular at the time—leaving professionals disconnected, in new territory where phone-based connections had to supplant traditional handshake meetings. With the internet in its growth phase, there were few options for making the types of connections needed to expand and network as executives would do at trade shows and conferences.