Eric Herzog is the Chief Marketing Officer at Infinidat. Eric’s responsibilities include all marketing and evangelism functions, including press and analyst relations, Go-to-Market, product marketing, channel marketing, digital marketing, demand generation, campaigns, solutions marketing, and technical marketing. Prior to Infinidat, he served as CMO and VP of Global Storage Channels for IBM’s Storage Division.
Herzog has over 35 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage platforms, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies. He has recently been recognized as one of “The 10 Most Influential CMOs to Watch 2022” (Mar 2022), “Channel Chief” (Feb 2022), “Top 10 CMOs of the Year” (Jan 2022), “Top 100 Hybrid Cloud Influencers” (March 2021), “CMO of the Year” (Jan 2021), “Top 100 AI and Big Data Influencers” (March 2020) and “Life-Time Achievement Award in the Storage Industry” (July 2019), as well as several other industry awards.
Herzog also served as CMO and Senior Vice President of Alliances for all-flash storage provider Violin Memory. Herzog was also Senior Vice President of Product Management and Product Marketing for EMC’s Enterprise & Mid-range Systems Division, where held global responsibility for product management, product marketing, evangelism, solutions marketing, communications, and technical marketing with a P&L >$10B. Before joining EMC, he was CMO and Vice President of Sales at Tarmin Technologies. Herzog also held the Vice President of Business Line Management and Vice President of Product Marketing position at IBM’s Storage Technology Division. Herzog has held CMO and Vice President positions in marketing, sales, operations, human resources, and acting-CFO roles at Maxtor (acquired by Seagate), Asempra (acquired by BakBone Software), ArioData Networks (acquired by Xyratex), Topio (acquired by Network Appliance), Zambeel, and Streamlogic.
Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied for an M.A. degree in Chinese history and was a member of the Phi Alpha Theta honor society.
CMO RoundTable: Digital Engagement “vNext” – What Should it Look Like?
Thursday, September 22, 2022 3:00 PM EST
Today’s agenda will have enlightened and informed the savvy B2B marketing executives and professionals in the audience… But what’s coming next? CMOs agree that online gatherings will be a permanent fixture in the going-forward hybrid work reality. The mundane virtual conferences of 2020-21, and the tired webinars that preceded them will give way to a metaverse of live, interactive, and immersive digital experiences.
Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. As promised, the Digital Engagement Summit has brought together experts from multiple disciplines to talk about best practices and thought leadership. But it’s also a conversation. None of us have all the answers.
In this session, senior marketing leaders who have spent time, energy, resources, and budget on digital engagement will discuss their best projections for what the next iteration of short- (webinar) and long-form (virtual event) gatherings could look like.