Heather Dinho is the Director of Marketing and Operations for iTech Solutions Group, a Service Express company. She has developed her expertise over more than 16 years in strategic campaign execution, communication, and data organization. Through her tactical experience in marketing and business operations roles over that time, Heather’s work spans multiple industries ranging from direct response advertising to B2B enterprise software and services, including data management, cloud, and SaaS.
In her current role at iTech Solutions, Heather owns all aspects of marketing, including communications, demand generation, awareness, and product marketing. She has grown the firm’s media presence with over 192 virtual events, driving the organization to over-achieve its marketing goals throughout her leadership there. In addition to her role as host of numerous webinars, she also is the producer and editor of the iPOWER Hour Podcast. She holds a B.S. in Public Relations from Quinnipiac University and lives in Connecticut with her husband, cat, and several backyard chickens, which aid her organic farming hobby!
The Webinar is Dead, Long Live the Webinar
Thursday, September 22, 2022 1:50 PM EST
Webinars are boring. More than half of registrants don’t show up. And I hate to break it to your CRO – but just because someone registered for one, it does NOT mean they’re ready to get a call about setting up a demo from your SDR. That said, short-format digital engagement has to be part of your marketing strategy.
In this panel, our experts will talk about the successes they have had, best practices, new thinking, and a few surprises that will spur new thinking and delight starved Demand Gen teams!