Lisa Joy Rosner

Lisa Joy Rosner is a transformation-focused marketing executive known for building category-defining brands and scaling revenue across high-growth technology companies. With more than two decades of experience, she has led marketing for both public companies and venture-backed startups spanning big data, AI, IoT, identity, security, and e-commerce.

Most recently, Lisa Joy served as SVP of Brand and Digital at Oracle, where she led global brand transformation and modernized how the company connects with customers. Her organization spanned customer, sports, and industry marketing, as well as brand experience, digital platforms, global advertising, and sales enablement—including Oracle.com, executive keynotes, and the company’s sales portal.

Previously, as CMO of Otonomo, she helped define and launch the automotive data category, positioning the company for growth in the emerging mobility ecosystem. Prior to that, as CMO of Neustar, she led a comprehensive brand and business transformation during a period of significant change. She has also served as CMO of NetBase (acquired by Quid), MyBuys (acquired by Magnetic), and BroadVision, consistently building high-performing teams and driving market clarity in complex, data-driven businesses.

Lisa Joy serves as an advisor to multiple early stage companies. Outside of work, she is an avid yogi and swimmer, and the proud mother of four.

CMO RoundTable: Digital Engagement “vNext” – What Should it Look Like?

Thursday, September 22, 2022 3:00 PM EST

Today’s agenda will have enlightened and informed the savvy B2B marketing executives and professionals in the audience… But what’s coming next? CMOs agree that online gatherings will be a permanent fixture in the going-forward hybrid work reality. The mundane virtual conferences of 2020-21, and the tired webinars that preceded them will give way to a metaverse of live, interactive, and immersive digital experiences.

Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. As promised, the Digital Engagement Summit has brought together experts from multiple disciplines to talk about best practices and thought leadership. But it’s also a conversation.  None of us have all the answers.

In this session, senior marketing leaders who have spent time, energy, resources, and budget on digital engagement will discuss their best projections for what the next iteration of short- (webinar) and long-form (virtual event) gatherings could look like.