Lisa Joy Rosner

Lisa Joy Rosner is a metrics-driven leader with over 20 years of executive experience marketing big data and analytics solutions for public and start-up companies in Mar-Tech, Auto-Tech, IoT, Security, Big Data Analytics, and e-commerce.  Most recently the SVP Brand and Digital at Oracle, her teams included customer, sports, and industry marketing, as well as brand experience design, the website, keynotes, the sales portal, and global advertising.

Previously, Lisa Joy served as CMO at Otonomo, launching an exciting new category in Autotech, and before that, led a major brand transformation at Neustar. Additionally, she was the CMO at NetBase (sold to Quid), MyBuys (sold to Magnetic), and BroadVision Inc.  An avid yogi and swimmer, Lisa Joy is an advisor to CrowdSmart and Quantifind and the mother of four energetic teenagers.

CMO RoundTable: Digital Engagement “vNext” – What Should it Look Like?

Thursday, September 22, 2022 3:00 PM EST

Today’s agenda will have enlightened and informed the savvy B2B marketing executives and professionals in the audience… But what’s coming next? CMOs agree that online gatherings will be a permanent fixture in the going-forward hybrid work reality. The mundane virtual conferences of 2020-21, and the tired webinars that preceded them will give way to a metaverse of live, interactive, and immersive digital experiences.

Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. As promised, the Digital Engagement Summit has brought together experts from multiple disciplines to talk about best practices and thought leadership. But it’s also a conversation.  None of us have all the answers.  

In this session, senior marketing leaders who have spent time, energy, resources, and budget on digital engagement will discuss their best projections for what the next iteration of short- (webinar) and long-form (virtual event) gatherings could look like.