Margaret Launzel-Pennes

Margaret Launzel-Pennes is the CEO and founder of POP Experiential. She has been designing, developing, and delivering events for the past 30 years. She spent nearly 20 of them in the trade show industry and the balance heading up global conferences, product launches, activations, and experiences in a myriad of industries. Her expertise ranges from small-scale high profile incentive events to large-scale festivals for 100k+. She is a disruptive innovator and works — with passion and irrepressible enthusiasm — alongside a dynamic collective of partners and clients.

Monetizing Online Events: Why Has it Been So Hard?

Thursday, September 22, 2022 12:20 PM EST

While many of us enjoy the interaction, community, and networking offered by any business conference, trade show, or other events – we’re not usually philanthropic intentionally. Even gatherings organized by non-profits serve to drive funding, either via paid sponsorships, registration fees, or other means.  There are obvious challenges when it comes to virtual events; but at the same time, savvy conference organizers have driven income and will continue to do so.  

In this session, panelists will discuss their real experiences and thought processes on event pricing and discounting the pros and cons of pairing hybrid events, tactics, techniques that drove returns for sponsors and participants, and much more.