Nancy Hensley is the Chief Product & Marketing Officer at Stats Perform, a global sports data, and analytics company. Prior to Stats Perform, Nancy was the Chief Digital Officer at IBM Data and AI, leading digital transformation in SaaS. Over her 20+ year tenure at IBM, she managed teams across analytics, cloud, and database systems segments. She is a progressive, multifaceted leader with experience that spans strategy, product management, development, marketing, and sales.
Over a series of roles at IBM, Nancy led business strategy and planning, analyst relations, sales, and technical enablement. An advocate for users of the company’s solutions, she was a liaison for key IBM client engagements, which led to her ownership of the IBM Data Warehouse Customer Advisory Board for several years. She was also an executive partner for numerous acquisitions, including Cognos, SPSS, and Netezza.
Prior to IBM, Nancy spent 10 years at the McDonald’s Corporation, where she focused on project management. Her international remit included operations technology development, and work with POS, property management, and HR.
Nancy is a leading advocate of women in tech and sports and a member of Chief. She received her Bachelor of Arts from Benedictine University. She and her family currently reside in the Chicago area (Go Cubs!) and is active in local charities and community organizations there.
CMO RoundTable: Digital Engagement “vNext” – What Should it Look Like?
Thursday, September 22, 2022 3:00 PM EST
Today’s agenda will have enlightened and informed the savvy B2B marketing executives and professionals in the audience… But what’s coming next? CMOs agree that online gatherings will be a permanent fixture in the going-forward hybrid work reality. The mundane virtual conferences of 2020-21, and the tired webinars that preceded them will give way to a metaverse of live, interactive, and immersive digital experiences.
Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. As promised, the Digital Engagement Summit has brought together experts from multiple disciplines to talk about best practices and thought leadership. But it’s also a conversation. None of us have all the answers.
In this session, senior marketing leaders who have spent time, energy, resources, and budget on digital engagement will discuss their best projections for what the next iteration of short- (webinar) and long-form (virtual event) gatherings could look like.