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Pipeline Acceleration: Webinars vs. Online Events

Online Events, when executed well, have proven effective in nurturing and accelerating prospects’ journey through the different stages of the sales funnel.

Most online events today, however, are conducted as webinars: prospects are invited into a single educational session, with engagements happening as follow-ups.

Online event platforms allow you to expand the programming with live and on-demand content, collateral, customer testimonials, and case studies.  Attendees get the option to engage with sales, support, engineering, and executives for consultation, private demos, technical due diligence, and executive commitments.  Combined with personalization, Online Events help attendees access the right content and people, all within the event, resulting in deepening interest and an accelerated purchasing cycle.

Contact us, at engagez.com, to learn more about the best practices of pipeline acceleration using online events.

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