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AS DEMAND FOR ONLINE MEETINGS GROWS, DIGITAL ENGAGEMENT PLATFORM ENGAGEZ ADDS “EZ LIVE,” AN ALTERNATIVE TO WEARISOME WEBINARS
Web 3.0 Capabilities Bring Two-Way Audience Engagement, Multiple Live Streams, First-Party Data; A Response to Digital Marketers’ Need to Deepen Interaction
San Jose, CA – January 19, 2023 – Engagez, a global leader in digital engagement and virtual event solutions, announced the release of EZ Live, with unparalleled interaction and branding capabilities. This next-generation collaboration and live stream solution heralds a new era for online engagement, giving web-based audiences more autonomy to engage in two-way and multi-channel video communication, peer-to-peer networking, and immersive experiences.
Engagez clients, primarily B2B enterprise organizations spread across the globe, will be able to use the new service immediately. It increases the brand-forward experience they currently enjoy from the platform while delivering new opportunities to provide personalized experiences and capture more audience insights with substantive analytics.
According to Forrester’s report, Marketers Must Work Harder To Measure Virtual Event Success, “Post-pandemic, marketing leaders plan to keep virtual events as a permanent element in their marketing mix; according to industry analyst Forrester Research’s Q3 2021 B2B Enterprise Marketing Events Trends Survey, 63% of marketers intended to run the same number or more virtual events over the next 12 months.”
“Amid the pandemic, most organizations jumped into online meeting tools for their internal and external gatherings, mostly offering a humdrum user experience,” said Robert Petrossian, CEO of Engagez. “Now we find organizations looking at short-form to long-form events and everything in between including establishing virtual campuses that are perpetual environments for digital engagement with their entire ecosystem of clients, prospects, partners, and employees.”
The company said that commonly, client requirements include the need to control the look and feel of every touchpoint to eschew one-off webinars in favor of a more coordinated approach. EZ Live further allows webinar producers and digital marketers to repurpose content and plug its analytics into their existing MarTech solutions (HubSpot, Salesforce, Marketo, etc.).
“Delivering immersive experiences to help connect brands with their audiences online requires a robust and flexible enterprise platform,” said Margaret Launzel Pennes, CEO of creative agency POP Experiential. “Key capabilities like the ‘green room’, white-labeling, custom deep link URLs, live polling, voice/video/chat enabled Q&A, ‘emoji’ reactions, instant one-on-one video meeting, and ready breakout rooms are all made easily accessible for our clients via EZ Live,” she added.
Engagez (https://engagez.com) is an industry-leading B2B digital engagement platform for immersive virtual events, webinars, and persistent campus environments. Its enterprise-grade cloud software environment enables clients to easily create customized and branded online gatherings that drive engagement, delivering the best return for organizers, participants, and sponsors.
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Engagez and RLALatam Enter into Strategic Partnership to Facilitate Online and Hybrid Events in Latin America
Partnership to allow more organizations in the Spanish-speaking countries of Central & South America to benefit from hosting successful hybrid & virtual events.
San Jose, CA – June 27, 2022 – Today, Engagez, a global leader in digital engagement and virtual event solutions, and RLALatam, the largest audiovisual provider in Latin America, and a leading global event production company, announced a strategic partnership to enable fully integrated hybrid and virtual events across Spanish speaking Central and South American countries.
“RLALatam has established itself as the leader in virtual events in Latin America during the first two years of the COVID pandemic when most meetings and events pivoted to online,” said Robert Petrossian, CEO of Engagez. “RLA has demonstrated superb operational capabilities in
hosting hundreds of virtual events, at unmatched speed and scale, with superb creativity and production values, generating rave reviews.”
According to IDC, by 2023, 90% of worldwide organizations will prioritize investments in digital tools to augment physical spaces and assets with digital experiences, resulting in more than half of the global economy being based on or influenced by digital.
“Hybrid and virtual events are growing in popularity as organizations respond to the pandemic, become more accommodating of their participant’s health concerns, and look to reduce their carbon footprint,” said Juan Carlos Vergara, CEO of RLALatam. “Hybrid events, mixing physical attendees and those attending remotely, are becoming the norm. Hybrid is not always easy but our experienced digital and onsite teams, and the flexibility and power of Engagez, our platform of choice, have enabled our client’s programs to be highly successful on all metrics. Engagez is ranked as the “Emerging Favorite” with 4.7 out of 5 stars as rated by clients on the independent, Capterra business software solution platform and 4.6 out of 5 on G2 with multiple category Top Performer badges for each.”
This sales and marketing partnership will allow more organizations in the Spanish-speaking countries of Central and South America to benefit from hosting successful virtual events, leveraging RLA’s extensive experience and local presence across the region. “Together with RLA, we are committed to making hybrid and virtual event and meeting solutions accessible and affordable while focusing on participant engagement, quality experiences, and organizer ROI,” noted Petrossian.
Engagez is a highly customizable platform for Enterprises, Universities, and Organizations. With stunning digital engagement venues, you can provide users with a unique setting to host events, meetings, or learning/training programs. Engagez approaches the creation of digital venues by offering customers the ability to fully customize their space through self-service or full-service implementation, yielding a powerful and individualized event user experience. Our solutions empower organizations to systematically align the Engagez platform with their business needs, allowing them to harness the technology while driving revenues, and optimizing cost and efficiency. Clients include global brands such as Dell, IBM, BMC, Pfizer, 7Eleven, AstraZeneca, Moody’s, and more. Engagez also has high independent customer ratings and high client renewal rates. A fast-growing privately held company, Engagez has offices in the United States.
To learn more, visit https://engagez.com or follow us on LinkedIn, Twitter, and Facebook.