The world of B2B sales is changing. The Revenue Marketing Campus is ready.
Traditional lead tracking no longer works. Instead, buyers are making decisions in groups and avoiding sales involvement until they’ve done their own research.
The Revenue Marketing Campus (RMC) empowers buyers to engage with your brand on their own terms. It’s a persistent, gated destination for content, events, and community. When buyers respond to a marketing campaign, they receive their passport to embark on a self-guided educational journey.
75%
Spark low-pressure engagement with AI Concierge
AI Concierge answers customer questions, automates asynchronous inquiries, and provides personalized recommendations. Meanwhile, it continuously assesses the user’s buying intent.
80%
Uncover a world of sales insights with Staff Assistant
The Staff Assistant module offers staff a real-time window into how customers engage with your brand. It tracks individual leads as well as buying group members, monitoring named accounts and detecting potential new buying groups based on member activities.