As a General Partner, Scott Zakheim leads Landmark’s Digital Marketing and Media Practice for over ten years. In that time, he has advised and curated technology for Landmark’s robust rolodex of Chief Marketing and Chief Digital Officers across industry verticals. He has leveraged those deep brands relationships to drive millions of dollars of new business for his portfolio of emerging digital and ecommerce tech companies. Scott originally joined Landmark with a background in strategic consulting and marketing-communications.
Prior to joining the firm, he served as a strategy consultant with Booz Allen Hamilton, primarily serving clients in the Department of Defense and the Department of Homeland Security. Scott holds an MBA in Marketing from the Robert H. Smith School of Business and an undergraduate degree in History from Columbia University.
Creating Digital Event Experiences
Thursday, September 22, 2022 11:00 AM EST
Long before the pandemic thrust virtual events to the forefront, savvy marketers found great return on their investment in online gatherings. The new hybrid work reality, informed by the heavy use of the all-digital conference format during that time, requires digital marketing executives to think about new ways of engaging with their audiences and avoiding burnout–and boredom!
The tired old “webinar” format won’t suffice; however, online gatherings have become a permanent part of the way in which organizations engage their audiences. The Digital Engagement Summit will bring together experts from multiple disciplines, who will share their experiences and best practices for bringing people together online for community, networking, and business development.
In this welcome session, we’ll set the agenda for the day. The Summit will be a discussion between some of the brightest minds in B2B Marketing – both those on stage and in the audience; debating what the “next generation” of online content will look like, and how it will engage audiences better than ever before.