A simulated live webinar, “simu-live”, is a scheduled webinar that streams a pre-recorded presentation while allowing organizers to engage with the audience in real-time using interactive tools.
In case you have not looked into simulive before, there are key advantages that are worth your consideration:
1. Ease of Coordinating Schedules
Your webinar presenters are all busy professionals, located in different offices, different cities, and countries. Finding the one-time slot convenient for all which fits your marketing schedule can be a daunting task. With simulive, you coordinate the timing of the recording at the presenters’ convenience, and then broadcast the recording live at a time convenient for your target audience.
2. Reducing “Live” Production Risks
Should we even elaborate more?! We all have scars on our backs with production issues that happen from time to time during a live webinar. Whether it’s presenter delays, networking and audio problems, or incorrectly downloaded presentations, these degrade the attendee experience and leave a bad mark on our brands. With simulive, you can avoid many of these problems, by pre-recording the highest quality presentation, and then broadcasting it live from the cloud.
3. Addressing Globally Dispersed Customers and Prospects
Agreeing on the best time to schedule a live webinar to address the east, central and west coast US time zones is already a challenge. What about the rest of the world? Simu-live is a perfect solution that enables you to schedule the same presentation multiple times, using a recording of the original, each optimally timed for a specific region of the world.
4. Increasing Rate of Return on Marketing Spend
Simulive allows you to leverage a presentation recording multiple times, hence increasing your utilization of an asset you have already committed time and money to. Meanwhile, the “live” nature of simulive increases the attendance, and substantially improves viewership, compared to on-demand utilization of the same video.
5. Engagement of Attendees
Perhaps even more important than increased viewership, simu-live sessions allow you to engage with the attendees in real-time, through an online chat with staff, Q&A with experts, surveys, and polls. Engagement data is crucial in your follow-up strategies, and simu-live is a powerful way of collecting more.
Now, you might be thinking “hey, I see the advantages for the organizer! But how about the attendees? How would they react if they knew the “live” session they are attending is pre-recorded?”.
Based on our experience, the attendees don’t care as long as the following expectations are met: (i) the presentation delivers fresh and high-quality content on the advertised topic, and (ii) they can ask presenters questions and expect timely answers. When these expectations are met, simulive is a win for all!
At engagez.com, we take pride in our simu-live offering. Our customers use Engagez not only for simulive but also to host live, and on-demand events. We view simulive not as an alternative to live webinars but as a lower-cost means of offering more frequent live programming. Our calendaring mechanism further allows an organizer to mix and match live, simu-live, and on-demand sessions and create comprehensive and engaging events. These events expand the concept of a traditional webinar, offering attendees more content and higher educational value while increasing their engagement opportunities.