Two years ago, we set out to build EZ Live, our own webinar solution, to create a more unified and engaging experience within our digital engagement platform. While customers can still integrate third-party tools like Zoom, Microsoft Teams, or On24, these solutions introduce friction, multiple logins, inconsistent branding, siloed data, and limited engagement opportunities. By developing our own solution, we have enabled our customers to gain end-to-end control of the webinar journey, ensuring a seamless, branded experience with richer insights and deeper engagement for their audience.
The EZ Live Advantages
- Simplified Workflows
Fully embedded in our digital engagement platform, EZ Live eliminates the hassle of juggling multiple tools. Attendees enjoy a smooth journey from registration to follow-up, while organizers benefit from streamlined setup, single sign-on, and centralized support.
- Customer Branding
Unlike third-party tools that impose their own branding, EZ Live can be deployed as a white-labeled solution. This empowers customers to fully customize the look and feel of their webinars, delivering unique attendee experiences.
- Richer Analytics and Smarter Insights
With all attendee activity housed in one platform, customers gain a single source of truth, no data silos, no API limitations. This makes it easier to track engagement, score leads, identify buyer groups, and launch targeted follow-ups.
- Ease of Data Integration
EZ Live offers extensive bi-directional integration with popular registration, marketing automation, Salesforce and Hubspot. This allows customers to selectively leverage the rich analytics generated by their webinar programs, keeping key data connected and actionable.
Beyond Just Webinars
EZ Live isn’t just a standalone tool; it’s part of one of the most comprehensive and flexible digital engagement platforms in the industry. This means our customers can manage and customize the entire webinar experience, redefining what’s possible for attendee journeys, from a single presentation to multi-touchpoint programs.
By combining end-to-end platform integration with flexibility and robust engagement features, EZ Live has become a transformative tool for our customers. We’re proud of our progress and look forward to continuing to innovate, delivering even greater value in the months and years to come.
