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What is a Digital Engagement Campus?

Michael Doyle Photo
Michael Doyle
, VP of Customer Service, Engagez

High brand-ability and customization to suit any program size, scope and audience, consolidation on one platform

A Digital Engagement Campus is a collection of virtual environments that are interconnected allowing a single gateway to venues and locations purposely designed to host immersive, event-like programs for an organization’s internal and external stakeholders. The campus is persistent and allows for a continuum of high-engagement programs from short-form webinars and briefings to large-multi day virtual events and hybrid events. Programs can be temporary or continuous and are gated to allow for only those with proper registration, access roles, and credentials to participate.
The Campus is used by organizations as a structure for online gatherings and curated content, and as a focal point for community engagement and networking with partners, clients, employees, and prospective customers where a deep and consistent connection to your brand is an essential part of the experience.

3D Digital Engagement Campus on Engagez

In addition to high brand-ability and customization to suit any program size, scope and audience, consolidation on one platform versus multiple point tools provides a single familiar administration dashboard to view and compare analytics across every program and is always accessible to program managers. This also reduces the number of API integrations you need to support to push and pull data into other marketing or management tools.

Since the Campus will allow for very diverse programs—employee town halls, webinars, partner summits, webinar series, customer conferences, training, benefits fairs etc., you can scale up or down the experiences with full on agency creative and production services to self-service for simpler programs. Budgets are big winners with a Campus as the budget can be allocated across multiple departments with significant savings versus running these programs in a one-off or multiple tool decentralized approach.

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