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Zen Yinger

Zen Yinger is CEO of ZenSocial. As a Social Media Strategist, Content Marketer & Brand Consultant, Zen has helped B2B brands establish their social authority and optimize their digital footprint on social media platforms, by building trust and creating meaningful connections between brands and their social communities. Zen was recently named among Top 100 Content Marketing Influencers of 2022 by Semrush, and in the past she has been on Onalytica’s List Top 100 of Social Media Marketing and PR influencers.


Social Media Engagement: Create the Brand You Wish to See

Thursday, September 22, 2022 2:30 PM EST

B2B organizations see their social media presence as an effective way to connect with current customers, prospective clients, media, and potential employees. Many of them dedicate a full-time staff (or entire departments within marketing/comms or public relations) to build up engagement on these “free” mediums. So why is it that so few of them truly find their authentic voice there?

In this talk, Zen Yinger talks about how you can optimize your brand’s social media presence and establish your social authority, by being authentic, humanizing your brand, and staying relevant, in our “always-on” digital world. In this talk, she shares what she has learned by working with brands of all sizes over the past 12 years.

Brands can define themselves on social media, distinguish themselves from their competition and actively drive the conversations surrounding their industry and brand. With authenticity, consistency, and offering value over a period of time, brands are able to build relationships, establish trust and ascertain brand authority.

Join this session to learn more about how your team can engage more effectively to build a trustworthy digital brand using tried and tested strategies and best practices to keep your digital brand relevant on social media.